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I’ve always worn fragrance for myself rather than for others, and I wear it to amplify my energy. It’s about ritualising your routine, stating your intentions for the day by taking a moment for yourself. Science has shown that positive emotions and feelings can contribute to better health. I believe that in the future more of us will come to understand and accept the influence of energy as part of our overall well-being. We’ll know how to channel it, clear it, raise and work with it, and Vyrao is at the heart of that purpose. Vyrao helps us connect to ourselves.

Vyrao’s founder Yasmin Sewell spent many years working in the fashion industry as a buyer and creative director before her passion for wellness and energetic medicine lead her to creating Vyrao. “My aha moment came in 2019 when I realised energy needed to be the source of my brand,” says Yasmin. “Channelling it came first, what it’s channelled into came second. So we started with fragrance.”Scent is such a potent tool for wellbeing because our sense of smell is processed by the part of the brain where memories are made and emotions are processed. Feeling joy, happiness and love benefit us spiritually and mentally, and at Vyrao we use ingredients specifically chosen to weave feelings with the highest vibration into each scent. “I’m always surprised how people will say ‘I was so stressed last week, now I have a cold, my glands are up.’ But they never say ‘I had the most joyous week. I laughed the whole time and now I feel really well.’ But it’s totally true. The positive has more impact than the negative.” That’s why everything we do at Vyrao is about raising our sense of positivity, joy and good feelings.