A unique take on luxury fragrance

regime des fleurs
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"Regime des Fleurs, the brainchild of Alia Raza – a visionary who transitioned from visual artistry to the intricate world of perfumery – has carved a unique niche in the fragrance industry with its innovative yet timeless scents. The brand's signature lies in its minimalist packaging, which elegantly contrasts with its ornate essence.

Since its inception in 2014, Regime des Fleurs quickly rose to prominence, becoming a beloved secret among fashion and art circles. Its distinct voice and creative approach have not only captivated a dedicated following but have also positioned it as a trailblazer in the world of fragrances."

regime des fleurs

“Of all senses, smell is the most primal and affecting, and I've always followed my instincts when creating scents. Inspired by my life and experiences, each one tells a story created by me to be experienced and interpreted by you.”

ALIA RAZA, FOUNDER & PERFUMER

MARRYING ROMANCE AND DISRUPTION, THE EAU DE PARFUM COLLECTION IS THE RESULT OF ONE PERFUMER’S INSTINCTIVE PROCESS TO MAKE AND FOLLOW HER OWN RULES- NO DIFFERENT FROM YOUR OWN PATH TO DISCOVER YOUR SIGNATURE SCENT. ENTICED BY SOMETHING FAMILIAR AS A FRIEND OR A HUNGER FOR A NEW ROAD UNCHARTED, EXPLORE THE COLLECTION OF INTOXICATING SCENTS AND STORIES AND EMBRACE THE UNUSUAL IN YOUR LIFE.

we are known for our conceptual yet classical fragrances in minimalist packaging that references the ornate.

"Who wouldn't want to smell like the coolest girl in the world?"

- BEAUTY PAPERS

Chloë is a dear friend and an endless source of inspiration to me. I’ve associated her with roses for as long as I’ve known her and have always found a certain romance in her relationship with them, her ultimate fascination and the comfort they’d bring. It took us a year and a half and 33 different versions to get the scent just right. The result is what I find to be the true essence of Chloë: timeless, glamorous, so vibrantly alive.

ALIA

alia

regime des fleurs

Régime des Fleurs means reign of flowers.

Instead of a political and social system ruled by force, we imagine a world of nature, culture and beauty.

Founded by Alia Raza, a visual artist turned perfumer, we are known for our conceptual yet classical fragrances in minimalist packaging that references the ornate.